Ogilvy on Advertising

By: Ogilvy, David

Price: $6.50

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A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

Title: Ogilvy on Advertising

Author Name: Ogilvy, David

Categories: Media/Literary, Business/Investment,

Edition: First Thus.

Publisher: NY, Vintage: 1985

ISBN Number: 039472903X

ISBN Number 13: 9780394729039

Binding: Trade Paperback

Book Condition: Very Good +

Jacket Condition: No Jacket

Type: Textbook

Seller ID: 010287

Description: 224 pp. on coated stock. Front cover curves outward, otherwise close to new, and no markings. Spine uncreased. The NY advertising giant reflects on decades of success and basic principles that still govern both print and broadcast advertising. Many anecdotes and case examples. Samples of ads on most pages. Written in a breezy, humorous and opinionated style, of interest both to students and consumers of advertising. Size: 4to -- 9.75 in.

Keywords: MARKETING. ADVERTISING. SALESMANSHIP. MEDIA. INFORMATION